Certificate eCourse on Digital Marketing

February 14, 2022 - February 18, 2022

Certificate eCourse on Digital Marketing

To be delivered by GUSEC, Gujarat University, which is a leading authority on Startup Support, Innovation Management, IPR and Entrepreneurship Development

  • GUSEC, an initiative of Gujarat University, is the leading authority on startup support, innovation development and entrepreneurship awareness
  • Gujarat University encompasses three nationally-funded startup incubators i.e. NIDHI-TBI, Atal Incubation Centre and MeitY TIDE, as well as coordinates the Student Startup and Innovation Policy (SSIP) and Startup Gujarat Scheme
  • GUSEC has, since its inception in 2016, supported over 300+ startups, which have created over 1800+ jobs, and INR 21 crore in revenues

This Certificate e-Course includes

  • Live Lectures with domain experts and stakeholders
  • Interactions, and dedicated Q/A sessions
  • Learning Resources
  • e-Certificate to be issued by Gujarat University, GUSEC and IIES

Proposed Course Content

The certificate course would encompass the following broad topics over the course of the 5 days, to be delivered by startup and domain experts.

  • Get started with Digital Marketing
    • Overview of Traditional Marketing
    • Basics of Digital marketing
    • Medium of Digital Marketing
  • Search Engine Basics:
    • Organic vs Paid Searches
    • On-page & off-page SEO
    • The SEO process (tools, types)
    • How to choose keywords
  • Marketing Techniques:
    • SMM (tools, types)
    • Other Marketing (email, content etc.)
    • Explore platforms like Facebook, Instagram, Google My business, etc.
  • Get started with Adwords:
    • Create account and set up campaign structure
    • Effective keyword research
    • Other Ad fundamentals
    • Rank Tracking
    • PPC keyword Research
  • Know about Analytics:
    • Get started with analytics
    • Account creation & best practises
    • How to analyse the reports
    • Understand the dynamics

Registrations is Now Closed


Please feel free to direct your questions to our Programs Team at the below mentioned coordinates:

Email: [email protected]
Phone: +91-8896 262 262

Our teams usually reply to emails within 48 working hours. Our telephone lines are operational on all working days between 11 AM and 6 PM.

Frequently Asked Questions (FAQs)

How long is this course?

This program is a 5-day online course.

How long will the eCourse sessions last?

The program has been designed to be organised 2 hours a day between February 14-18.

How will I get the certificate?

After the conclusion of the program, you will receive an e-certificate on your email. More information will be shared in the last session on 14th February.

Who would conduct the training?

The sessions will be conducted by experts and seasoned entrepreneurs.

How would the training be conducted?

The training will be conducted using an online communications platform such as WebEx, Zoom or an equivalent platform.

Who should attend this?

This program is ideal for students, faculty, professionals, startup enthusiasts and is open to tech enthusiasts and those wishing to learn the Digital Marketing / Online Marketing.

Is there a fee to attend this eCourse?

You can avail an early bird discount over this eCourse! Register before January 31 and get access to the course for just Rs 750, or for a nominal fee of Rs. 1000 thereafter. 

Is the fees refundable?

Yes, 90% of the fees is refundable until 11:59 PM IST on February 11, 2022.

How do I pay the fees?

You can pay the fees online using a Credit Card, Debit Card, Netbanking, UPI, Wallet Payments, etc. by clicking on the “Register Now” button on this webpage i.e. gusec.edu.in/ec. 

My payment is declined, what should I do?

If you are unable to pay, kindly use the different modes of payment i.e. credit card, debit card, net banking. If the issue doesn’t get resolved, email us at [email protected] or call us at +91-8896-262 262 during working hours.

Can I pay the fees offline?

Please email us at [email protected] or call us at +91-8896 262 262 during working hours for offline payment options.

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